Flip the Script on UpsellingFebruary/20/2017
Of the broad range of features included in your Shopify Plus account, the introduction of Shopify Scripts is where you’ll see the most tangible return on your investment. This feature allows merchants to customize discounts based on purchasing behaviour, using your store’s own logic, to boost sales and even upsell to multiple product purchases.
FREE GIFT WITH PURCHASE
Entice customers to purchase by including a free gift on specified items. This is a great way to introduce a new product prior to its release or to promote seasonal items.
BUY ONE, GET ONE (BOGO) PROMOTIONS
There are multiple ways you can implement the BOGO Scripts into your store. One option is to offer a ‘Buy One, Get One Free’ promotion based on the purchase of a specified item. Alternatively, you can offer a set discount such as ‘Buy One, Get One 50% Off’ which is a great upselling technique that encourages your customer to purchase more than one item.
To take your upselling strategy even further, you can introduce tiered discounts which offer an increasing discount percentage based on the number of items purchased (for example, ‘Buy One, Get 10% Off’, ‘Buy Two, Get 15% Off’, etc).
DISCOUNT OFF A COMBINATION OF ITEMS
This approach promotes both upselling and cross-selling by offering customers a discount off a pre-determined item when they purchase a particular product. If you are a clothing retailer, offering a discount on a pair of socks with the purchase of a pair of jeans would be a great way to use this Script.
As you can see, there is endless value in Shopify Plus’ Scripts by having the ability to customize your checkout process. They offer easy to use pre-built templates, or you can put your coding skills to work and create your own custom scripts. Having the added flexibility to customize your commerce store to suit your unique business needs is one of the many ways Shopify Plus is working for you.