Beantown Roasters approached us looking to modernize their brand and provide a polished new look for their existing commerce store. The minimal design of the store and checkout helps customers navigate easily with no distractions.
Social Marketing Design
Inspired by the Past
With the bean and the circle-shaped K-cup as the two main components of the visual language, this concept borrowed elements from vintage kitchenware of the 50s and 60s, infusing them with a modern twist to create a bold, whimsical look.
To Create a Look That Will Last
The resulting brand serves to position Beantown as an established and exciting source of variety and quality; the perfect companion for your everyday coffee needs.
Choose Your Perfect Blend
We customized the Beantown product page to display a curated set of products below the featured image, allowing the customer to seamlessly navigate through the product line.