Feel Beauty

Feel Beauty Hero

More Than a Feeling

Feel is a brand rooted in authenticity; promoting self-care and embracing uniqueness as a beauty standard. It was important to design a storefront that was just as fresh and engaging to capture their genuine nature.


  • Website Design
  • Website Development
Feel Beauty Project Image

Enhancing The Product

Feel expanded their offerings to feature a full range of beauty care products with great packaging. It was our goal to leverage that in creating a dynamic and beautiful commerce experience.

Feel Beauty Project Image

A Fresh And Modern Take

Overlapping text with stunning photography (along with Feel's signature pops of colour) create a modern flow and enhanced user experience. Subtle motion animations and enticing videos highlight the content and offer a more detailed visual insight in to their entire product line.

Feel Beauty Project Image

The Right Platform

Feel was looking to enhance their online presence with a platform that had a comprehensive and easy system for their products and updates. Shopify was the perfect solution and helped them make their vision translate into conversions.

Feel Beauty Project Image

From The Client

“We hired Pointer after a procurement process shortlisted them alongside 3 other agencies. Pointer was great. We had a very tight timeline of 8 weeks to do our store, and they nailed it. The store was completed on time and we are very happy with the results. They were great to work with, and we would definitely recommend them!”

Mark Zabel
Feel Beauty

Like what you see?

Let’s work together.

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We specialize in building beautiful commerce websites, and we do it exceptionally well. We are a design and UX-first company and we don’t deal in mediocrity. We know what we’re doing and you can be confident in knowing we’re as dedicated to your project as you are.

Do you currently have an ecommerce website?

What platform are you currently using?

What is the URL of your business website?

How can we help take your business to the next level?

We have few additional questions about your migration requirements, which will help us understand the scope of your project.

How many customers do you currently have in your database?

How many orders will need to be migrated to the new platform?

How many products do you need migrated?

Do you use a multi-platform system to handle inventory (ex: Channel Advisor)?

Have you had custom development work done to your shop in the past to integrate specific features?

Do you have any customer-specific information to migrate (transfer store credits, outstanding gift cards, etc)?

The sky's the limit in terms of what we can create for you - what are you aiming for?

Tell us a bit about yourself. Let's start with your company name

Who will be our main contact for this project?

What email address can we reach you at?

What is the best phone number to reach you at?

The more information we have to work with, the more prepared we can be when we discuss your project in further detail. Is there anything else you feel is important for us to know