New York Times Store

NYT Store Hero

Elevating The Commerce Experience

Working closely with the New York Times Store team, we brought forth a modern and clean design which is complimented by a streamlined backend using Shopify Plus. This project challenged our creative and technical boundaries, and the results speak for themselves.

Services

  • Replatform to Shopify Plus
  • Website Design
  • Website Development
  • Custom App Development
NYT Store Project Image

Consistency is Key

When conceiving the new design, our goal was to combine a feeling of familiarity with the already well-established New York Times brand while also introducing a modern and fresh aesthetic. This new design direction paired beautifully with their stunning product photography and visual assets.

NYT Store Project Image

Redefining the Digital Experience

We focused heavily on creating a beautiful design with an emphasis on performance on mobile and desktop. The result is one of the fastest and most responsive sites we've ever built.

NYT Store Project Image

Enhancing the User Journey

A visually compelling masonry grid flow combined with simple filtering on the collection pages make for an seamless user experience. With such a wide range of products, it was important to ensure customers could navigate the site easily.

NYT Store Project Image

From The Client

“Pointer Creative led the design and development of our rebooted New York Times Store from conception to launch, working with a large team of NYT stakeholders. As members of the Shopify Experts program, the team was able to provide in-depth guidance on Shopify features and apps that helped us achieve our complex development goals, and they were also able to work very closely with our Shopify account manager given their close relationship with the company. Pointer provided a fully transparent price up front and managed all development work within budget and well within our timeline. We were very happy with the results of this engagement.”

Executive Director of Commerce
NYT Store

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We specialize in building beautiful commerce websites, and we do it exceptionally well. We are a design and UX-first company and we don’t deal in mediocrity. We know what we’re doing and you can be confident in knowing we’re as dedicated to your project as you are.

Do you currently have an ecommerce website?

What platform are you currently using?

What is the URL of your business website?

How can we help take your business to the next level?

We have few additional questions about your migration requirements, which will help us understand the scope of your project.

How many customers do you currently have in your database?

How many orders will need to be migrated to the new platform?

How many products do you need migrated?

Do you use a multi-platform system to handle inventory (ex: Channel Advisor)?

Have you had custom development work done to your shop in the past to integrate specific features?

Do you have any customer-specific information to migrate (transfer store credits, outstanding gift cards, etc)?

The sky's the limit in terms of what we can create for you - what are you aiming for?

Tell us a bit about yourself. Let's start with your company name

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The more information we have to work with, the more prepared we can be when we discuss your project in further detail. Is there anything else you feel is important for us to know