New York Times Store

NYT Store Hero

Elevating The Commerce Experience

Working closely with the New York Times Store team, we brought forth a modern and clean design which is complimented by a streamlined backend using Shopify Plus. This project challenged our creative and technical boundaries, and the results speak for themselves.


  • Replatform to Shopify Plus
  • Website Design
  • Website Development
  • Custom App Development
NYT Store Project Image

Consistency is Key

When conceiving the new design, our goal was to combine a feeling of familiarity with the already well-established New York Times brand while also introducing a modern and fresh aesthetic. This new design direction paired beautifully with their stunning product photography and visual assets.

NYT Store Project Image

Redefining the Digital Experience

We focused heavily on creating a beautiful design with an emphasis on performance on mobile and desktop. The result is one of the fastest and most responsive sites we've ever built.

NYT Store Project Image

Enhancing the User Journey

A visually compelling masonry grid flow combined with simple filtering on the collection pages make for an seamless user experience. With such a wide range of products, it was important to ensure customers could navigate the site easily.

NYT Store Project Image

From The Client

“Pointer Creative led the design and development of our rebooted New York Times Store from conception to launch, working with a large team of NYT stakeholders. As members of the Shopify Experts program, the team was able to provide in-depth guidance on Shopify features and apps that helped us achieve our complex development goals, and they were also able to work very closely with our Shopify account manager given their close relationship with the company. Pointer provided a fully transparent price up front and managed all development work within budget and well within our timeline. We were very happy with the results of this engagement.”

Executive Director of Commerce
NYT Store

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We specialize in building beautiful commerce websites, and we do it exceptionally well. We are a design and UX-first company and we don’t deal in mediocrity. We know what we’re doing and you can be confident in knowing we’re as dedicated to your project as you are.

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