Pendleton is an iconic American brand rooted in history, with a dedication to the highest quality products. Working with their team to create a Canadian site that embodied this same essence was an important part of this project.
Shopify Plus Integration
Rich Heritage & Brand History
Pendleton has a diverse selection of products, each with a unique story, so customizing the product pages with space to share this history was an important part of the design.
Perfectly Fit to All Sizes
Maintaining the clean lines of the desktop site while also conveying the narrative of each of the products on mobile was a fundamental part of this project.
Keeping Things in Proportion
A brand rich in tradition, we collaborated with the Pendleton team to condense page content to fit within the confines of the updated design. It was an exciting exercise in maintaining both the individual product stories and overall design aesthetic.
“Pendleton has a rich history in the US market, and we wanted to convey the story and feel of this luxury brand in a visually creative way. Pointer offered us a collaborative approach to this project where our internal design team was able to work closely with their project team to launch the website on a tight deadline.”