Power On Power Off partnered with top scientists, athletes and sports doctors to develop state-of-the-art, science-based products that optimize performance in two key areas: focus and sleep.
Power On Power Off are best-in-class focus and sleep supplements produced by Vitalere, a leading edge nutraceutical company led by Chief Scientific Officer Dr. Robert Pastore. It was our job to elevate the design to reflect the quality of the product.
The Science of Colour
The fresh pops of colour bring a warm and dynamic element to the strict scientific text, and make the information feel less like a dry educational pamphlet and more like an enticing read-through.
Knowledge is Power
One of the main challenges we faced was taking a text-heavy, science-based website and making it accessible and easy to digest for users. Typographical hierarchy and layout are a vital part of the design, creating a flow and interest throughout the site.