Canopy
Custom Shopify
Founded in NYC by a passionate team of product enthusiasts and beauty experts, Canopy is dedicated to elevating home beauty and wellness routines. Their line of innovative devices are designed to optimize living spaces for beauty and wellness without the hassles associated with traditional appliances.
PROJECT OVERVIEW
Canopy aimed to enhance the overall customer experience on their platform by refining the website and its touchpoints and build a platform which would allow them to easily expand into new product lines.
Services & Technology
UX/UI design
Custom theme development
Visual design experience prototyping
Strategic consultation
Accessibility
The Challenge
Our first step was to define the customer journey and enhance the shopping experience. The goals were set to achieve two major outcomes: firstly, to reimagine the website and its various touch-points to better cater to both new and existing customers, and secondly, to support the launch of additional product lines.
THE SOLUTION
The website’s architecture was overhauled to streamline the sitemap and refine product taxonomy, making navigation intuitive and enhancing product discoverability. A detailed content strategy was implemented to educate consumers on products, emphasizing benefits and sustainability.
THE RESULTS
Our continuous collaboration with Canopy has been highly effective. The website's redesign not only resonates with Canopy's core values but also elevates the overall user experience with a creative and informative layout.
