DUDE Wipes
Custom Shopify
DUDE Wipes, a trailblazer in bathroom products, has been revolutionizing the market with their bold, humorous, and innovative approach to hygiene.
PROJECT OVERVIEW
Known for their cheeky branding and commitment to quality, DUDE Wipes has built a loyal following that appreciates both the functionality and fun of their products. Over the years, we’ve had the pleasure of partnering with them, witnessing their growth, and contributing to their evolving digital presence.
Services & Technology
UX/UI design
Custom theme development
Visual design experience prototyping
Strategic consultation
Accessibility
Content Strategy
Custom App Configuration
The Challenge
As DUDE Wipes continued to grow, they realized their existing website needed a significant overhaul to keep pace with their expanding brand and customer base. Having trusted us as their ecommerce partner since 2020, DUDE Wipes knew the importance of creating a modern, flexible, and scalable platform that their team could easily manage. They aimed to enhance the omnichannel experience, ensuring customers could seamlessly transition from discovery to checkout, regardless of the retailer or platform used. Moreover, DUDE Wipes needed a site that not only met their commerce needs but also served as a powerful platform for their unique marketing style, which focuses on product awareness and engagement rather than relying solely on DTC sales. They sought to communicate their refreshed brand messaging more effectively, using the site to tell their story and engage visitors in meaningful ways. Additionally, they wanted to incorporate fun, interactive elements to entertain users and foster a strong sense of community and loyalty.
THE SOLUTION
To meet these challenges, we proposed a redesign of the DUDE Wipes website. We focused on creating a visually appealing, intuitive, and mobile-optimized site that the Dude Wipes team could effortlessly update and manage. By integrating the MikMak platform, we enhanced the omnichannel shopping experience, making it easier for customers to find and purchase products, which in turn increased retailer awareness and overall sales. We worked closely with DUDE Wipes to develop compelling content for each page, drawing on our industry insights and best practices to effectively convey their brand narrative. One of the standout features we designed was an engaging quiz that not only entertained visitors but also captured valuable data. This data is now being leveraged in targeted email marketing campaigns, helping Dude Wipes reach their audience more effectively.
THE RESULTS
The revamped DUDE Wipes website has been a resounding success, combining visual appeal with seamless functionality. The flexible and scalable platform allows for easy management and updates, while the integration of the MikMak platform has enhanced the omnichannel shopping experience, increasing average order values and product discoverability. Our storytelling approach effectively communicated DUDE Wipes’ new brand messaging, boosting visitor engagement. Interactive elements like the quiz and toilet timer game have captured valuable customer data for targeted marketing, entertained users, and fostered a stronger sense of community. As their partner, we continue to support these marketing initiatives and have built a digital project roadmap that aligns with their long-term marketing goals.
