Snif
Custom Shopify
Snif has redefined the fragrance and candle market with its pioneering try-before-you-buy approach. Launched in 2020 with Pointer’s expertise, Snif’s Shopify storefront has evolved into a dynamic, customer-first online destination. Their continuous expansion and dedication to user experience underscore Snif’s innovative spirit in the digital retail landscape.
PROJECT OVERVIEW
The collaboration between Snif and Pointer encompassed a comprehensive suite of services including visual design experience prototyping, custom theme development, Online Store 2.0 migration, and strategic consultation. The partnership focused on creating a dynamic and scalable online presence for Snif, integrating innovative solutions like TryNow for sampling, Smartrr for subscriptions, Klaviyo for email marketing, Junip for reviews, and Returnly for returns.
Services & Technology
UX/UI design
Theme development
Visual design experience prototyping
Custom application development
Strategic consultation
Accessibility
The Challenge
Snif faced intricate product structure challenges due to its unique fulfillment and try-before-you-buy functionality. The need for high customization capabilities was paramount, as the brand’s requirements evolved rapidly. Integrating unprecedented try-before-you-buy functionality posed significant challenges, necessitating bespoke solutions to maintain the brand’s distinctive offering while ensuring seamless user experiences.
THE SOLUTION
To address these challenges, Pointer developed customizable modules to support Snif’s diverse product launches and ensured the site’s design system could accommodate rapid changes. A significant focus was placed on integrating try-before-you-buy functionality seamlessly, alongside migrating Snif’s site to Online Store 2.0 for enhanced flexibility and control. Customized Product Detail Page (PDP) templates and a “Secret Menu” minisite were among the innovative solutions implemented.
THE RESULTS
The partnership yielded remarkable outcomes, including the successful migration to Online Store 2.0, enabling greater site flexibility and control. The introduction of highly customized PDP templates and the “Secret Menu” minisite provided exclusive experiences for Snif’s loyal customers. Implementing subscriptions and a build-your-own bundle feature further enriched the shopping experience, driving customer engagement and repeat purchases. These strategic enhancements have solidified Snif’s position as a frontrunner in the digital fragrance and candle market.
