Summer Water
Custom Shopify
Diving into the direct-to-consumer scene for the first time, Summer Water is celebrated for its award-winning Californian wines, offering a diverse selection to aficionados.
PROJECT OVERVIEW
Through a series of strategic initiatives, Summer Water not only aims to elevate the wine purchasing experience but also to transform it into a communal and engaging journey that rewards loyalty, encourages higher spending through exclusive benefits, and ultimately, increases the brand's AOV (Average Order Value).
Services & Technology
UX/UI design
Custom theme development
Visual design experience prototyping
Strategic consultation
Accessibility
The Challenge
Facing the project’s start, our main challenges were to elevate the brand above a crowded market, differentiate from competitors, drive subscription growth, and build a community. Key to our strategy was ensuring our brand and design could seamlessly scale with the introduction of new products. Achieving this meant crafting a unique brand identity that not only stood out but also fostered customer loyalty and engagement.
THE SOLUTION
We set out to develop a fresh and magical brand identity, complemented by a website crafted around ecommerce best practices and strategies to boost the AOV. We further needed to enhance customer engagement and loyalty through a selection of apps aimed at improving conversion rates.
THE RESULTS
The project delivered exceptional outcomes, boosting the client’s brand visibility, expanding their subscriber base, and fostering a strong community connection. With a unique brand identity and a strategic ecommerce approach, they saw a significant rise in sales.
