WWF
Custom Shopify
World Wildlife Fund (WWF) stands at the forefront of global conservation efforts, dedicated to preserving nature and wildlife. Through their Shopify Plus platform, they offer a unique range of products, including plush toys, symbolic adoptions, virtual gifts, e-cards, apparel, and avenues for donations, each aimed at supporting their vital mission to safeguard the natural world.
PROJECT OVERVIEW
Our collaboration with WWF encompassed a broad spectrum of services, including UX/UI design, theme development, and custom application development. We also provided strategic consultation to ensure accessibility and a seamless user experience, leveraging tools like Shopify Reviews, T Labs for translations, Tidio for customer service, Donate Source for donations, and Wishlist Plus for enhancing product discoverability.
Services & Technology
UX/UI design
Theme development
Visual design experience prototyping
Custom application development
Strategic consultation
Accessibility
The Challenge
WWF aimed to deepen user engagement and personalization on their platform. The existing design lacked the interactive elements necessary for users to feel connected to the cause they were supporting, hindering the overall user experience and potentially impacting donation rates.
THE SOLUTION
We introduced custom product steppers for symbolic adoptions, virtual gifts, and e-cards, incorporating features like recipient and sender detail customization, personal message integration, and scheduling options. These innovations, along with real-time preview capabilities, transformed the user experience, making it more interactive, personal, and engaging. These changes were designed to foster a deeper connection between the users and WWF’s conservation mission.
THE RESULTS
The revamp led to a significant uplift in conversion rates, evidencing the success of the personalized engagement strategy. The preview features for certifications and e-cards instilled greater confidence in purchasers, enhancing user satisfaction and engagement. This overhaul not only streamlined the donation process but also made it a more enjoyable experience, leading to increased interaction with WWF’s offerings and mission. Our ongoing partnership with WWF will continue to innovate and enhance their digital storefront, ensuring their conservation message resonates more profoundly with their audience.
